Llewellyn is a designer who cares about clarity, content and character.

typography

277 is a typeface built from overlapping glyph clouds which mask content, making messages that cannot be read by a computer. The project originated from an afternoon workshop in which I built a narrative from an article in The New York Times archive.

My starting point was the story of Dolly the sheep, the first mammal cloned from an adult somatic cell. Dolly was Born in July 1996 after 276 unsuccessful attempts at her creation through the nuclear transfer process.

This typeface is based on an altered version of the typeface Prensa, designed by Cyrus Highsmith.

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